It’s a common misconception that to write good copy, you must write a lot and always strive to use the longest words you know.

That’s definitely not the case. Think Joey and the adoption letter on Friends – Baby Kangaroo Tribbiani, anyone?

The mistakes so many people make are writing too much, being overly technical or writing only about themselves. 

Your target audience simply won’t read it. 

The real trick is in writing less, but saying far more. Writing smarter. This way, you can make a strong and concise 20 word sentence work far harder for you, and your business, than an off-putting 2000 word paragraph ever could. That, and decent grammar of course!

If any of this sounds like something you might need a little help with, please get in touch. Let’s find out what we can achieve together. 

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