This week I was asked if I’d like to try out the newest John Frieda Luxurious Volume collection. Er… Yes. Yes I would, thanks. Nothing gets rid of those January blues like a big, bouncy blow dry. The only thing is, I’m not normally very good at them…

Let’s get this clear from the start. I cannot wield a hairdryer properly and I simply don’t have enough hands to do the clever brush/hairdryer thing that the pros do but this Luxurious Volume stuff is foolproof. Sarahproof even. Sure, it’s probably even better if you know what you’re doing and can get a professional finish but I’m about as noob as it gets and I still managed to get an effect that I was happy with. I used the Luxurious Volume Touchably Full Shampoo and Conditioner in my morning shower, followed by the Fine To Full Blow-Out Spray and loved the results. So much so that I then bounded down the stairs and alarmed my poor bewildered boyfriend a bit with my big voluminous mane (and my enthusiastic chatter about shampoo).

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The blow out spray was a particular highlight for me. It’s incredibly easy to use and has great effects. It smells lovely, a bit like perfume-y watermelon-y something. It doesn’t make your hair feel greasy or weigh it down and, as a bonus, it works as a sort-of detangler. You spritz it all over towel-dried hair, lifting and parting sections to get it evenly all over your head at the roots and then down to the tips. Then comb it through with a wide-toothed comb and blow dry. You could straighten the ends to maybe give a more polished look but I’ve been trying not to straighten my hair since last year so I refrained. I did however run a bit of my usual hair oil through the very ends to add to shine and keep them under control but it turns out I needn’t have bothered.

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There’s also a Blow-Dry Lotion Root Booster that I’m now eager to get my paws on and have a play with, to see if I can get any more lift at my roots. My hair is fairly long these days and therefore quite heavy. It doesn’t take much to drag it down. But even without the Root Booster the combination of the shampoo, the conditioner and the Blow-Out spray left my hair very shiny and healthy looking. It felt really clean, soft and light all day. It didn’t go flat at around 3-4pm like it usually does either. It doesn’t look particularly massive in the below picture but it felt bigger and lighter than usual and I imagine with some actual effort it could have a more polished effect. This photo was taken after a very rough and fast blow dry and a trip out in the frosty morning air to Ernest for breakfast with the family so it looks a little messy(!) but you get the picture.

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If you now desire big hair you’ll be pleased to know that all of the John Frieda collections can be found on shelves in most supermarkets, online and at so you can earn your Advantage Points while you shop. Check out the John Frieda website for further details and product information or have a peruse of the John Frieda YouTube channel and glean some tips on how to get the most out of the Luxurious Volume range, among others.


Please note that these products were kindly sent to me free of charge for review purposes but the fact that they were free hasn’t forced my hand when writing these ramblings. As always you can guarantee this is my 100% honest non-professional opinion.

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