Sometimes a seemingly innocent and unassuming product can be sitting right under your nose for years, while you go round in circles, spending a fortune on other, snazzier, more expensive products. Then one day you regroup, look down and, there it is. Sudocrem. The little rascal.
Sudocrem and I haven’t had the best of starts. I bought some several years ago because I went through a phase of having REALLY dry legs and nothing seemed to be doing the trick. I was scratching the bejesus out of them and something had to change. Someone suggested Sudocrem. A young and naive Sarah rushed straight out, bought a tub and slathered it on her legs. It did not help with the itching. I think it didn’t really help with the dryness because my legs were too far gone by this point and needed extraordinary levels of rehydration. Sudocrem is not famed as a moisturiser. Rather it seems to help to dry up greasy areas and blemishes, as I now know. Back then it just left my legs slimy and coated in a layer of white cream. Too sexy. It also takes an AGE to absorb even a bit and just gets on everything in the meantime. Great. Just great. So I tossed it to the back of my drawer and forgot about it. Several house moves and upheavals later it was long gone.
But that’s not the end of this so-far rather unsatisfactory story.
Keen Sarah Fans may remember the FABB event I attended
a lifetime ago in April this year. In the generous goody bags we received at the close of the event were two sample sized tubes of Sudocrem and I distinctly remember thinking “Why on earth would we need a sample of Sudocrem? Everyone’s heard of it, we don’t have nappy rash and, besides, isn’t it a bit crap?”. Another one to toss in the drawer. Or maybe not.
I had heard a few vague mentions of Sudocrem as a ‘beauty must-have’ and felt thoroughly confused by the concept. How could this cream, one generally smeared onto babies’ bums, possibly be a beauty miracle?
After a casual bit of googling I discovered the Sudocrem Face Mask phenomenon. Far from being some complicated concoction that you mix up, apply to your face, leave to set and then awkwardly remove with a lot of rinsing, the Sudocrem mask is quite literally just Sudocrem applied liberally to your whole face and then left to sit on the surface of your skin for a good, long while, preferably overnight. I tested the theory and am pleased to announce that I loved it. I now do it weekly and, although I wouldn’t recommend doing it more often than that, have really noticed a good difference. (Although Mr SB isn’t a massive fan of me getting into bed with a white face). Plus at £2.79(ish) per 125g tub it’s practically free. You can pick it up in 60g, 125g, 250g and 400g tubs and bear in mind that, with Sudocrem, a little goes a long way. You need only the tiniest smudge to spread and work into your skin. It also creates a nice barrier and won’t be rinsed away with mere warm water. I have also discovered that Sudocrem does an amazing job of shrinking and taking the redness out of spots and blemishes, in a skin friendly way. It’s also a total hero-product for sun burn. I’ll testify to that too. I burnt my nose in the garden a couple of weeks ago and piled layers of the stuff on to try and take down the redness. Which I swear it did. I might be turning into one of those crazy old ladies who is convinced that a bit of Sudocrem and a cup of tea will solve all problems known to man.
I now keep a tub in my bedside drawer to apply to *ahem* ‘problem areas’ before bed and occasionally find that it has migrated over to my dressing my table and become part of my morning beauty regime too. I’ve started using it as kind of a primer now and then, applying a tiny bit here and there before my makeup. It seems to stop the cosmetics from sinking into my pores and creases. I particularly like the fact that, once rubbed in, it isn’t greasy and doesn’t leave you looking shiny. Your skin just looks magically better, you’re not crazily out of pocket, and people are none the wiser as to why. They’d certainly never guess you’d been smearing nappy rash cream onto your face each night. I hope.
Sudocrem can be purchased practically everywhere but here’s a nice helpful link to the Boots UK website where, as a bonus, you can also earn your Boots Advantage Card points.