There are a few things in life that I just can’t say no to. Things that quite frankly no one in possession of sound body and mind should refuse. An exclusive invite to a cupcakes and cocktails party is most definitely one of those things.

Last night The Great British Cupcakery was sweet enough (geddit?) to invite me to join them for their 1920s Prohibition themed official launch party. This party was open to local business owners, competition winners and members of the press (and me) and was held at the new Cupcakery, Bakehouse & Parlour down on the Quayside, Queen St to be precise. The store itself is perfect. So cute. It’s exactly what you would want a cupcake shop to look like. All pastel mint greens (very on-trend), large sunny windows and shabby chic cabinets. The massive counter has a large glass display section where all the little pretty treats are stored in white open-topped drawers with chalkboard labels on the front. Tempting. The shop boasts high ceilings, patterned wallpaper and a chandelier but the overall feel is fresh and modern.

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The owner, proprietor and chief cake mistress is Leoni Avison. I’ve done some mild stalking research and learnt that Leoni is an ambitious 23 year old who, when the chips were down, took to baking as a way to survive a period of unemployment. I’m not sure I even knew what ambition was when I was 23. (Kidding. I’ve always fancied a bit of world domination.) Leoni began baking for friends and family, who clearly have excellent taste, and when demand became too high she thought it might be wise to take on proper premises and make a proper go of this cake business. I’d have to say, I agree. Having now sampled quite a lot of her baked goods I’m inclined to encourage her to keep making cakes, especially those giant cheesecakes. I had an enormous slice of creamy strawberry cheesecake last weekend when I popped in for a pre-launch visit and can guarantee that it’s as good, if not better than, Mr SarahBosson’s speciality baked vanilla cheesecake. I hope he doesn’t read this… Seriously so good though. I ate it so fast and then it was gone. Woe. But fear not, GB Cupcakery also make an incredibly decadent Billionaire’s Brownie which is a gooey brownie topped with a thick layer of caramel, topped in turn with crunchy chocolate. Beautiful. Leoni and her team had laid on quite the spread on Friday night and we guests, who also included fellow NE bloggers Amy, Amy and Tasha, were treated to an assortment of cupcakes, cheesecakes, scones, profiteroles and little sandwiches. The poor bartender for the night was responsible for supplying us with chintzy teacups of cocktails. I had a ‘Gatsby’ (well, three if you’re being picky) consisting of Southern Comfort, ginger ale and lemonade, to help wash down all the cakes. I repeat; ALL of the cakes. Honestly, if not all of this post makes sense it’s because I’m probably still on a sugar high.
But, to sum up, there’s a new and fabulous cake shop in town. That’s basically all you need to know, however if you’re not convinced by that alone then allow me to confirm that the shop itself is adorable, the staff are super friendly and the desserts are well crafted and fresh. The GB Cupcakery also offer treat days and hen-parties, hosted at the bakery, and can provide spreads and wedding or celebration cakes to order. If I were you I’d be popping in for a visit ASAP. In fact, I think I’ll do just that anyway…

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Just to clarify I was given a free invite to this event, but I wouldn’t have written about it if I didn’t think their cakes truly were tasty little morsels. After all my mother did teach me that “if you haven’t got anything nice to say, don’t say anything at all”.

Oh Mally!
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